Winslow – Broker Opinion of Value (BOV)
Modern Design Systems | Relationship-Focused Branding | Data Visualization for Investors
The Broker Opinion of Value (BOV) for The Winslow, a 378-unit community in the highly desirable North Park neighborhood of San Diego, was developed to showcase why our Walker & Dunlop team is the most qualified to represent this trophy asset. The goal of the book was to present a thoughtful, realistic valuation of the property, while strategically demonstrating our national reach, proven track record, and strong buyer relationships—especially important given the institutional ownership by Quarterra and PGIM, with whom we’ve worked before.
This BOV featured content-heavy spreads, with a significant amount of financial data and historical market context. To make the book approachable and visually engaging, I leaned into geometric, modern design elements and a limited color palette—primarily two core colors with tonal variations. This helped create a clean and cohesive visual identity for the book without distracting from the content.
The design was intended to feel sharp and professional, but still punchy and fresh—striking the right balance between staying in line with Winslow's branding aesthetics and introducing something new that would catch the eye.
Key goals for this project:
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Use design to simplify and highlight dense content, especially on data-heavy pages.
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Showcase our team's status as the #1 team nationally for selling large, trophy assets.
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Visually emphasize our experience and credibility, using past deal highlights and targeted buyer network references to build trust.
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Elevate the property’s presentation in a way that reflects its significance in the San Diego market, reinforcing the idea that this is a high-value, one-of-a-kind asset deserving of premium representation.
Outcome:
This book was instrumental in reinforcing our team’s capabilities and trustworthiness. The professional yet striking design—tailored to reflect both our team’s strengths and the ownership’s brand language—helped us stand out.
This project reflects my ability to transform complex content into polished visual storytelling, while also aligning design strategy with client relationships and business development goals.